Welcome to Dana’s Diaries, a weekly newsletter and behind-the-scenes look at everything I'm currently loving, reading, and wearing—plus more insider tips from your resident diamond lover and founder of Dana Rebecca Designs (me!).

About Me

My name is Dana Rebecca Gordon, and I’m a third-generation jeweler. People like to joke I was born with diamonds in my DNA. I was raised in the industry, often spending hours behind the scenes at my father’s factory (who is still a jeweler to this day & frequently pops up on my IG stories—to know Izzy is to love him!). During the summer of my sixteenth birthday, I travelled to India with my father and returned home with my first collection. To my shock and delight, it sold out in 48 hours. Each summer thereafter, I continued designing and selling my pieces. I founded my accessible luxury fine jewelry brand Dana Rebecca Designs in 2007, on the premise that your jewelry should make you feel as comfortable as your favorite t-shirt and as amazing as your LBD.

I’m a firm believer that fine jewelry should be enjoyed every day—and I hope my newsletter feels like chatting with a fellow diamond-loving friend, sprinkled with some insider jewelry tips from an industry expert.

xx Dana